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accelrys 2003

the brief

  • To bring the site in line with a new corporate visual identity
  • To enhance the visual element of the company's software capabilities - each section of the site uses molecular images taken from the software

the design

  • Completely redesigned to extend the corporate branding and achieve effective
    search engine indexing
  • The redesigned site was aesthetically pleasing, easy to maintain, has strong
    usability and is quick to download
  • The site was created with Dreamweaver templates for ease of maintenance by content owners
  • DHTML was used to create the navigation menus across the site

search engine optimisation

  • Search engine optimisation was a primary factor
  • All aspects of search engine optimisation were implemented
    • Search engine friendly design (good body copy / concise HTML / keyword
      specific headings / external style sheets and JavaScript)
    • Title and meta tags used effectively
    • Site content targeted at search engines
    • Keywords researched and targeted
    • Site was submitted manually to top search engines
    • Significant improvements in search engine traffic were noted

View the site: http://www.accelrys.com/

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accelrys 2001

the brief

  • To enhance the corporate identity
  • To increases the site's presence on major search engines and directories
  • To improve usability

the design

  • Completely redesigned to extend the corporate branding and achieve effective
    search engine indexing
  • The redesigned site was aesthetically pleasing, easy to maintain, has strong
    usability and is quick to download
  • The site was created with Dreamweaver templates for ease of maintenance by content owners
  • DHTML was used to create the navigation menus across the site

search engine optimisation

  • Search engine optimisation was a primary factor
  • All aspects of search engine optimisation were implemented
    • Search engine friendly design (good body copy / concise HTML / keyword
      specific headings / external style sheets and JavaScript)
    • Title and meta tags used effectively
    • Site content targeted at search engines
    • Keywords researched and targeted
    • Site was submitted manually to top search engines
    • Significant improvements in search engine traffic were noted

View the site: http://www.accelrys.com/

Accelrys