web sites
graphic design

home > portfolio > web sites > synomics


the brief

  • To both stand out from and compete with our competitors
  • To enhance the corporate identity
  • Increase presence on the major search engines and directories
  • To have an attractive and user-friendly web site

the design

  • Completely redesigned to extend the corporate branding and achieve effective
    search engine indexing
  • The redesigned site was aesthetically pleasing, easy to maintain, has strong
    usability and is quick to download
  • The site was designed with concise HTML
  • New graphics were created to accentuate the existing corporate branding
  • CSS (cascading style sheets) separate content from style
  • SSI (server side includes) for ease of maintenance and quicker download speed
  • DHTML was used to create the navigation menus across the site and rollover
    layers on the home page to enable search engine indexing of this extra content
  • Dreamweaver templates were also used to enable site wide HTML changes to
    be achieved quickly

search engine optimisation

  • Search engine optimisation was a primary factor
  • All aspects of search engine optimisation were implemented
    • Search engine friendly design (good body copy / concise HTML / keyword
      specific headings / external style sheets and JavaScript)
    • Title and meta tags used effectively
    • Site content targeted at search engines
    • Keywords researched and targeted
    • Site was submitted manually to top search engines
    • Significant improvements in search engine traffic were noted

visitor site statistics

  • Visitor statistics package purchased and analysed regularly to improve aspects of
    the site and monitor visitor demographics (
  • Monthly figures produced for product managers

atomz search facility

  • New search engine facility researched and implemented (
  • Improved user satisfaction
  • Provided weekly stats on which words users search for
  • Could make improvements to site from these
  • Can also target external search engines from these results
  • The template maintained the web site branding

n.b.: The url now re-directs to
because Accelrys bought Synomics in July 2001. The screen shots below illustrate the
design of the site.

synomics home page

synomics home page layer rollovers

synomics home page navigation flyouts

about synomics home page

news & events home page