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Structure mainly consists of having good site
structure, this means having a clean and logical hierarchy
to the site and good page structure, so that your visitors
understand the importance of different sorts of information
on the page.
Organize your site structure before actually creating
any files. There are many different styles of page structure,
which often depend on the actual content within the page,
but there are general rules which should be applied
to any page, such as keeping the most important information
"above the fold" - so users don't have to scroll
down to use any navigation for example.