site structure
page structure

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Structure mainly consists of having good site structure, this means having a clean and logical hierarchy to the site and good page structure, so that your visitors understand the importance of different sorts of information on the page.

Organize your site structure before actually creating any files. There are many different styles of page structure, which often depend on the actual content within the page, but there are general rules which should be applied to any page, such as keeping the most important information "above the fold" - so users don't have to scroll down to use any navigation for example.